Mesmerize Your Audience With Mobile Marketing

One of the newest complaints people are expressing is their annoyance with the use of smart phones in “inappropriate” settings. I’ve had many conversations with people who notice couples at dinner ignoring each other while viewing Facebookor business meetings that lack focus because employees are secretly responding to text messages. I’ve heard that some parents …

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Ways Startups Use Mobile Marketing

In this second installment of a series of articles on mobile marketing for small businesses, the focus will shift from independent retailers to startup businesses. Startup businesses are unique in that most of their funding is limited and is reserved for the absolute necessities, such as investment in the development of their product or service. …

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Does a Mobile Friendly Site Get the Job Done?

Mobile responsive website

Based on Google’s new requirement, many small businesses now understand the need to have a mobile friendly website. Mobile marketing professionals have been writing and speaking about this in order to help small businesses be prepared and capitalize on this important change. They’ve also been educating small businesses about the differences between a custom mobile …

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3 Ways to Market Your Business Like Big Brands

According to Comscore.com, 4 out of 5 consumers use their smartphones to influence their purchasing decisions. Consumers are conducting comparison shopping, searching for discounts or coupons and reading reviews all on their smartphones. Therefore, large businesses now have a dedicated focus on mobile marketing. They also have dedicated budgets and teams to create elaborate ways …

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Grow Your Business with Text Messaging

It’s no secret smartphones are one of the most widespread forms of communication society has ever experienced. Statistics show there are more mobile device subscriptions than there are people! This provides an excellent opportunity for small businesses to create unique and interesting ways to engage with customers using mobile technology. Market research studies show that …

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