THE MAGNETIC FOUNDATION

WORK SMARTER

RAISE YOUR PROFILE

MAKE MORE MONEY

Four step-by-step guides for Speakers & Consultants to create a solid online marketing foundation in 30 days or less.

How many speaking or consulting opportunities have you missed because you don't understand digital marketing?

Whether you call it digital or online marketing, it can be CONFUSING! It's easy to go down a rabbit hole of tactics and techniques to get the word out about your business.

Should I write a newsletter? What about facebook marketing? Or Google ads? Can't forget about social media. Is it worth the time?

It feels like a necessary evil, but it doesn't have to.

The cloudy outlook you have will be washed away by starting (or restarting) on the right foot. You can create an easy to understand way of promoting yourself with digital marketing that gets you more clients and more money. I know because I've learned from the best, how to create successful and profitable online marketing systems, designed for independent speakers and consultants.

When you have a solid digital marketing foundation, you:

  • Speak persuasively about your business, especially at networking events.

  • Have confidence you are doing the right online marketing for YOUR business.

  • Can breath easy knowing you have an automated system to follow up with potential clients.

  • Can create language on your website that is fascinating to your target audience.

  • Proudly share and promote your website address.

Before I understood what to do, my marketing was a mess! Lack of focus, poor results and marketing activites all over the place.

I needed a systematic way to promote my business and get new clients. So, I studied, learned and focused on what works.  I also created a  series of easy to understand guides to put your marketing on solid ground.

Here's what you'll get in the Magnetic Foundation

Four (4) workbooks that build upon each other to create a solid foundation that systematically attracts the right clients.

1.  DEFINE YOUR IDEAL CLIENT

  • The linchpin to getting the right clients.
  • Learn to be compelling and persuasive.
  • Target those who want what you offer.
  • Lose the "salesy" way of self-promotion.

BONUS: Guide to create an Empathy Map to help you to visualize your ideal client.

Retro effect and toned image of a woman hand writing a note with a fountain pen on a notebook. Handwritten text WHAT IS THE PROFILE OF YOUR IDEAL CUSTOMER ? business success concept
Attracting online customers. Hand with magnet attract people and money in screen. Customer retention strategy, Digital inbound marketing, Customer attraction flat vector banner.

2.  CREATE A KILLER LEAD MAGNET

  • Get noticed by your ideal client.
  • Works while you "sleep".
  • Position yourself as an expert.
  • Build profitable connections.

BONUS: 49 Effective Lead Magnet Ideas + 101 Fill in the Blank Headline Formulas

3.  PLAN A SUCCESSFUL WEBSITE

  • Identify what will set your website apart from competition.
  • Set website goals that directly affect your profitability.
  • Share with your developer/designer or virtual assistant.
  • Create a living document that serves as a resource for your growing business.
dream big, set goals, take action - inspirational handwriting on a napkin with a cup of coffee
content marketing

4.  CREATE WEBSITE CONTENT

  • Designed for independent speakers and consultants.
  • Remove the brain drain of figuring out what to write on your web pages.
  • Work smarter - prioritize what to work on now and what to save for later.
  • Detailed explanation with over 20 professional resources. (some are free!)

Which one is your business?

SHAKY

SHAKY MARKETING FOUNDATION

SOLID

Build-Online-Marketing-Simple

Frequently Asked Questions

Technical Questions

TECHNICAL KNOWLEDGE

DO I NEED TO HAVE TECHNICAL KNOWLEDGE ABOUT MY WEBSITE?

The new website content you create from completing the workbooks will eventually have to be placed on your website. So you will have to be able to log into your site to make changes.

Some speakers or consultants feel comfortable making changes to their site and that's perfectly fine. However, if you need assistance and don't have access to web developer/designer, I have included a number of resources to find freelance web professionals.

Learn More
NO WEBSITE

WHAT IF I DON'T HAVE A WEBSITE OR KNOW HOW TO CREATE ONE?

The new website content you create from completing the workbooks will eventually have to be placed on your website. So you will have to be able to log into your site to make changes.

Some speakers or consultants feel comfortable making changes to their site and that's perfectly fine. However, if you need assistance and don't have access to web developer/designer, I have included a number of resources to find freelance web professionals.

Learn More
A COMMON QUESTION THAT MOST OF YOUR USERS FACE UNDER CATEGORY 1

This is where you have to answer the question mentioned above.

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THIS SECTION CAN BE USED TO ANSWER SOME OF THE MOST COMMON QUESTIONS THAT MOST OF YOUR USERS FACE UNDER CATEGORY 1
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How To Questions

TECHNICAL KNOWLEDGE

DO I NEED TO HAVE TECHNICAL KNOWLEDGE ABOUT MY WEBSITE?

The new website content you create from completing the workbooks will eventually have to be placed on your website. So you will have to be able to log into your site to make changes.

Some speakers or consultants feel comfortable making changes to their site and that's perfectly fine. However, if you need assistance and don't have access to web developer/designer, I have included a number of resources to find freelance web professionals.

Learn More
TECHNICAL KNOWLEDGE

DO I NEED TO HAVE TECHNICAL KNOWLEDGE ABOUT MY WEBSITE?

The new website content you create from completing the workbooks will eventually have to be placed on your website. So you will have to be able to log into your site to make changes.

Some speakers or consultants feel comfortable making changes to their site and that's perfectly fine. However, if you need assistance and don't have access to web developer/designer, I have included a number of resources to find freelance web professionals.

Learn More
A COMMON QUESTION THAT MOST OF YOUR USERS FACE UNDER CATEGORY 2

This is where you have to answer the question mentioned above.

Learn More
THIS SECTION CAN BE USED TO ANSWER SOME OF THE MOST COMMON QUESTIONS THAT MOST OF YOUR USERS FACE UNDER CATEGORY 2
This is where you have to answer the question mentioned above.
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Terms of Service

TECHNICAL KNOWLEDGE

DO I NEED TO HAVE TECHNICAL KNOWLEDGE ABOUT MY WEBSITE?

The new website content you create from completing the workbooks will eventually have to be placed on your website. So you will have to be able to log into your site to make changes.

Some speakers or consultants feel comfortable making changes to their site and that's perfectly fine. However, if you need assistance and don't have access to web developer/designer, I have included a number of resources to find freelance web professionals.

Learn More
PICK A COMMON QUESTION THAT MOST OF YOUR USERS FACE UNDER CATEGORY 3

This is where you have to answer the question mentioned above.

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A COMMON QUESTION THAT MOST OF YOUR USERS FACE UNDER CATEGORY 3

This is where you have to answer the question mentioned above.

Learn More
THIS SECTION CAN BE USED TO ANSWER SOME OF THE MOST COMMON QUESTIONS THAT MOST OF YOUR USERS FACE UNDER CATEGORY 3
This is where you have to answer the question mentioned above.
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