In today’s world of a constant onslaught of content and advertising many businesses have to fight for the attention of potential clients.
Customers are hungry for information to inform their buying decisions.
When you do have their attention you need to be able to differentiate your business from the many others that are vying for their attention.
This is achieved by showing authority.
Authority is best achieved through education.
Companies that are able to clearly show an understanding of a potential client’s problem and easily show they have a solution will be more likely viewed as an expert in the eyes of that potential client.
Simply put, authority leads to engagement which leads to sales.
You want your potential clients to:
1. Get to know you/your business
2. Get to like you/your business
3. Trust you/your business
The most effect way to do this in today’s internet age is content.
Education based content achieves this like nothing else.
Here’s the killer reason:
GOOGLE LOVES GOOD CONTENT
People turn to the big bad search engine monster that is Google.
On their computer, on their phones and even on their TV’s now.