Why content is your 24/7 sales team

Why Content is your 24/7 Sales Team

Words sell.
It’s that simple.
Since the dawn of time humans have told stories.
It’s the most powerful way that we have to create actions, reactions and transactions.
In today’s world most of our stories are told on the internet.
How and when you tell the story of your business and the stories of how you help your customers is the most vital thing you can do to grow your business.
Online we use content to tell our stories.

WHAT IS CONTENT?

First off, let’s define what content is.

“Content is anything of value that you consistently produce and share that furthers your standing as an authority in eyes of a client or potential client.”

Huh?
Basically, anything on your website or off your website that is seen by a potential (or current) client that makes them think of you and your business as the ‘go to’ person/company for product/service XYZ is content.

WHY IS CONTENT IMPORTANT?

In today’s world of a constant onslaught of content and advertising many businesses have to fight for the attention of potential clients.

Customers are hungry for information to inform their buying decisions.

When you do have their attention you need to be able to differentiate your business from the many others that are vying for their attention.

This is achieved by showing authority.

Authority is best achieved through education.

Companies that are able to clearly show an understanding of a potential client’s problem and easily show they have a solution will be more likely viewed as an expert in the eyes of that potential client.

Simply put, authority leads to engagement which leads to sales.

You want your potential clients to:

1. Get to know you/your business
2. Get to like you/your business
3. Trust you/your business

The most effect way to do this in today’s internet age is content.

Education based content achieves this like nothing else.

Here’s the killer reason:

GOOGLE LOVES GOOD CONTENT

People turn to the big bad search engine monster that is Google.

Every day.

On their computer, on their phones and even on their TV’s now.

HOW CONTENT CREATES AUTHORITY

When you are able to show your expertize in the form of a shareable, interesting and well written article you are educating your audience.

Content does this.

When a potential client views your content and thinks ‘...these guys know what my problem is and how to solve it…’ you’re darn sure they will contact you.

If not now, then when they need help.

You have become the authority in their eyes.

Consistent content production is the way we keep them thinking that.

TYPES OF CONTENT

There are many forms of content that you can use to promote your business.

• Articles
• Images
• Podcasts
• Video
• Infographics
• Emails
• Advertisements

By far the most common, and effective methods of content for small businesses are articles and emails.

They have a lower barrier of entry and a lower production cost.

Again, words sell.

But it has to be the right words, at the right time.

GOOD CONTENT COMPONENTS

All good content must has these 3 components:

1. A Voice
Your personality or the personality of your company/brand should shine through all your content. Think how a brand like Red Bull have a fun loving personality in all they do even though they are just a sugar drink.

2. A Specific End Consumer (Avatar)
Who are you target market? Who is your ideal client? Speak to that person. Rolex and Walmart target different types of people.

3. A Goal
Every piece of content you produce must have a specific end goal in mind. What do you want the user to do after consuming your content?

If all of your content pieces have these 3 components then you are likely to be 95% more effective than your competitors in the marketplace.

Not all content pieces you produce will be home runs but including these components gives you a much better chance of success with your content.

CONCLUSION

The most important marketing tool in business is storytelling.

You and your businesses story.

The story of your potential client’s problem.

The story of how you and your company can solve your potential client’s problem.

Telling better stories than your competition will allow you to produce emotions and actions from potential clients.

Content is the tool we use to tell stories online.

Who doesn’t like stories?

Producing good content is the difference between being a trusted expert and a pushy sales person in your market.

Why Content is your 24/7 Sales Team

Words sell.
It’s that simple.
Since the dawn of time humans have told stories.
It’s the most powerful way that we have to create actions, reactions and transactions.
In today’s world most of our stories are told on the internet.
How and when you tell the story of your business and the stories of how you help your customers is the most vital thing you can do to grow your business.
Online we use content to tell our stories.

WHAT IS CONTENT?

First off, let’s define what content is.

“Content is anything of value that you consistently produce and share that furthers your standing as an authority in eyes of a client or potential client.”

Huh?
Basically, anything on your website or off your website that is seen by a potential (or current) client that makes them think of you and your business as the ‘go to’ person/company for product/service XYZ is content.

WHY IS CONTENT IMPORTANT?

In today’s world of a constant onslaught of content and advertising many businesses have to fight for the attention of potential clients.

Customers are hungry for information to inform their buying decisions.

When you do have their attention you need to be able to differentiate your business from the many others that are vying for their attention.

This is achieved by showing authority.

Authority is best achieved through education.

Companies that are able to clearly show an understanding of a potential client’s problem and easily show they have a solution will be more likely viewed as an expert in the eyes of that potential client.

Simply put, authority leads to engagement which leads to sales.

You want your potential clients to:

1. Get to know you/your business
2. Get to like you/your business
3. Trust you/your business

The most effect way to do this in today’s internet age is content.

Education based content achieves this like nothing else.

Here’s the killer reason:

GOOGLE LOVES GOOD CONTENT

People turn to the big bad search engine monster that is Google.

Every day.

On their computer, on their phones and even on their TV’s now.

HOW CONTENT CREATES AUTHORITY

When you are able to show your expertize in the form of a shareable, interesting and well written article you are educating your audience.

Content does this.

When a potential client views your content and thinks ‘...these guys know what my problem is and how to solve it…’ you’re darn sure they will contact you.

If not now, then when they need help.

You have become the authority in their eyes.

Consistent content production is the way we keep them thinking that.

TYPES OF CONTENT

There are many forms of content that you can use to promote your business.

• Articles
• Images
• Podcasts
• Video
• Infographics
• Emails
• Advertisements

By far the most common, and effective methods of content for small businesses are articles and emails.

They have a lower barrier of entry and a lower production cost.

Again, words sell.

But it has to be the right words, at the right time.

GOOD CONTENT COMPONENTS

All good content must has these 3 components:

1. A Voice
Your personality or the personality of your company/brand should shine through all your content. Think how a brand like Red Bull have a fun loving personality in all they do even though they are just a sugar drink.

2. A Specific End Consumer (Avatar)
Who are you target market? Who is your ideal client? Speak to that person. Rolex and Walmart target different types of people.

3. A Goal
Every piece of content you produce must have a specific end goal in mind. What do you want the user to do after consuming your content?

If all of your content pieces have these 3 components then you are likely to be 95% more effective than your competitors in the marketplace.

Not all content pieces you produce will be home runs but including these components gives you a much better chance of success with your content.

CONCLUSION

The most important marketing tool in business is storytelling.

You and your businesses story.

The story of your potential client’s problem.

The story of how you and your company can solve your potential client’s problem.

Telling better stories than your competition will allow you to produce emotions and actions from potential clients.

Content is the tool we use to tell stories online.

Who doesn’t like stories?

Producing good content is the difference between being a trusted expert and a pushy sales person in your market.

Why Content is your 24/7 Sales Team

Words sell.
It’s that simple.
Since the dawn of time humans have told stories.
It’s the most powerful way that we have to create actions, reactions and transactions.
In today’s world most of our stories are told on the internet.
How and when you tell the story of your business and the stories of how you help your customers is the most vital thing you can do to grow your business.
Online we use content to tell our stories.

WHAT IS CONTENT?

First off, let’s define what content is.

“Content is anything of value that you consistently produce and share that furthers your standing as an authority in eyes of a client or potential client.”

Huh?
Basically, anything on your website or off your website that is seen by a potential (or current) client that makes them think of you and your business as the ‘go to’ person/company for product/service XYZ is content.

WHY IS CONTENT IMPORTANT?

In today’s world of a constant onslaught of content and advertising many businesses have to fight for the attention of potential clients.

Customers are hungry for information to inform their buying decisions.

When you do have their attention you need to be able to differentiate your business from the many others that are vying for their attention.

This is achieved by showing authority.

Authority is best achieved through education.

Companies that are able to clearly show an understanding of a potential client’s problem and easily show they have a solution will be more likely viewed as an expert in the eyes of that potential client.

Simply put, authority leads to engagement which leads to sales.

You want your potential clients to:

1. Get to know you/your business
2. Get to like you/your business
3. Trust you/your business

The most effect way to do this in today’s internet age is content.

Education based content achieves this like nothing else.

Here’s the killer reason:

GOOGLE LOVES GOOD CONTENT

People turn to the big bad search engine monster that is Google.

Every day.

On their computer, on their phones and even on their TV’s now.

HOW CONTENT CREATES AUTHORITY

When you are able to show your expertize in the form of a shareable, interesting and well written article you are educating your audience.

Content does this.

When a potential client views your content and thinks ‘...these guys know what my problem is and how to solve it…’ you’re darn sure they will contact you.

If not now, then when they need help.

You have become the authority in their eyes.

Consistent content production is the way we keep them thinking that.

TYPES OF CONTENT

There are many forms of content that you can use to promote your business.

• Articles
• Images
• Podcasts
• Video
• Infographics
• Emails
• Advertisements

By far the most common, and effective methods of content for small businesses are articles and emails.

They have a lower barrier of entry and a lower production cost.

Again, words sell.

But it has to be the right words, at the right time.

GOOD CONTENT COMPONENTS

All good content must has these 3 components:

1. A Voice
Your personality or the personality of your company/brand should shine through all your content. Think how a brand like Red Bull have a fun loving personality in all they do even though they are just a sugar drink.

2. A Specific End Consumer (Avatar)
Who are you target market? Who is your ideal client? Speak to that person. Rolex and Walmart target different types of people.

3. A Goal
Every piece of content you produce must have a specific end goal in mind. What do you want the user to do after consuming your content?

If all of your content pieces have these 3 components then you are likely to be 95% more effective than your competitors in the marketplace.

Not all content pieces you produce will be home runs but including these components gives you a much better chance of success with your content.

CONCLUSION

The most important marketing tool in business is storytelling.

You and your businesses story.

The story of your potential client’s problem.

The story of how you and your company can solve your potential client’s problem.

Telling better stories than your competition will allow you to produce emotions and actions from potential clients.

Content is the tool we use to tell stories online.

Who doesn’t like stories?

Producing good content is the difference between being a trusted expert and a pushy sales person in your market.